I was part of a group of product designers tasked with coming up with different directions for a landing page that would increase conversions.
SunVessel is a tech startup in Miami, FL that is revolutionizing personal mobility. The market of their products are high-end residential buildings, co-working spaces and universities.
The Landing page would be part of a marketing funnel to increase leads and conversions. At first the idea would be a landing page, but the nature of the product also called for integration of the follow up and follow through.
The current website has an inquiry page that is a fillable form. The Client would like to create a meaningful experience around it that ties in with other marketing activities.
Research began with an unvalidated idea of who the user was. The assumption was that hover board users where going to be millennials.
This is how this project kicked off
Very quickly we found out that the User assumptions were wrong.
For example:
Bringing in the information from the field with the stakeholder present helped this process of defining the problems transition to finding solutions.
Although we already had an idea as to the solutions from the sessions with the stakeholder. We all agreed there was no content to transmit, what we wanted to communicate to the users.
As a result, we got creative. I grabbed my camera.
At different stages in the process I conducted usability tests to determine if the concept was heading in the right direction.
I'm very glad to have gotten to work on this project, it involved a little bit of everything to create a final product.
