I started out as a project manager for this redesign, but I was contributing so much on both fronts, that I was given the opportunity to wear the two hats. I found it to be a welcome feeling, where 'flow' and efficiency meshed.

I created a mind map of the potential future state of the project from where I could see it there and then.

And then I broke it down to the essentials, yet considering the future growth of the company and the product.

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This clarity was well received by the client, and allowed us to define scope and actually keep to it.

A clear and simple sitemap was approved by the client and wireframing began.

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